Synthesis (Assignment)

Synthesis, noun: combination or composition, particularly the combination of ideas to form a theory or system; the final stage in the process of dialectical reasoning, in which a new idea resolves the conflict between thesis and antithesis.

During the Fortuity project, you worked against limitations to make without a predefined outcome or use—you have been only concerned with process, not with deliverable. Doing so has freed you from the normal requirements of graphic design, such as “how will I use this?” or “is this readable enough?” and other pragmatic considerations. For this last project in Typo-Photo, you will be synthesizing what you have worked on in the Fortuity project with a short written essay to produce a final piece of your choosing.

There are three requirements for this project:
1. You must incorporate a new random limitation.
2. You must use an essay from McSweeney’s Internet Tendency
3. You must create a final deliverable in any form you choose.

The essay you pick will likely have no relationship whatsoever to your existing work and therefore will not make much sense in terms of how they can work together. That is intentional: you will be creating something new and original by taking two things that may not normally have a conversation and forcing them into a dialog with each other. How you chose to work these parts together in terms of concept, readability, voice, narrative, etc... is entirely up to you.

Important: This project is not asking to see how well you represent the essay you are given in your final piece (though you may make the essay the primary focus of the final piece if you choose to). This project is asking you take disparate elements and combine them into something new; it is about exploring how you use your voice as a designer to make new things. This project is not concerned with the essay from McSweeney’s, it is concerned with how you use the essay as a catalyst to make new, interesting stuff.

Unlike the last project, this project must end in some kind of a deliverable in any format you choose, including print, motion, video, interactive, website, installation, performance, etc. Your process of exploration must end in some kind of “thing”—just working on the process itself for the next month is not enough. If your deliverable is something fleeting, such as a performance or temporary installation, you must provide careful documentation in the form of multiple photographs of it to complete the project. The “content” of the deliverable can be anything you like, such as the essay from McSweeney’s, an exhibition of your process and what you have made, a translation of the original favorite project you started with, false content you make up, or something else entirely.

—To allow for combination and recombination as a design process which generates form.
—To learn how to synthesize disparate elements into a cohesive whole.
—To manipulate dialog between visual and narrative elements.
—To translate the useless into the useful; to let play become use.
—To embrace fortuity in both how you choose to work, and in how you think about what
you are working on.
—To learn to overcome seemingly impossible restrictions through creativity and iteration.

Two copies of your deliverable, one of which your instructor will keep.